Start with one practical question: could I meet this person after work without rearranging my entire day? If the answer is usually no, the matching radius is working against you.
When comparing dating sites in London, look for:
- Useful location controls. A postcode or borough preference is better than a broad London label. Check whether the site respects it or quietly expands your radius when results run low.
- Recent activity. A profile may look promising but be months out of date. Good services make it easier to distinguish active members from abandoned accounts.
- Clear intentions. People need not write an essay, but profiles should give some sense of what they want, when they are free and how they spend their time.
- Visible costs. Find the subscription price, renewal period and cancellation route before entering payment details. If those facts are buried, pause.
- Basic safety controls. Blocking, reporting and privacy settings should be easy to find, not treated as paid extras.